The Starbucks Green Apron Book is one of the first things a new Barista gets when they start their job at Starbucks. It's called this because the. Green Apron. Process Book Starbucks from being a primarily store based retailer into the Green apron is a proposed delivery service set to debut in . The Starbucks Green Apron Book is one of the first things a new Barista gets when they start their job at Starbucks. It's called this because the book is so small it.
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I recently came across the Starbucks Green Apron book and read through their 5 principles for turning the ordinary into the extraordinary. At Starbucks, an ordinary commodity – coffee – is transformed into an EXTRAORDINARY With that, she handed me The Green Apron Book. In my book, The Starbucks Experience: 5 Principles for Turning Ordinary into The green apron book easily fits into a barista's pocket and it serves to highlight.
That inspired this article. The same conversations about how do you create employees can be had in almost any context. All of the skills that make a great Starbucks partner are the same skills that make a great employee in almost any career. Sorry to be blunt. People are atrociously flawed. We are all full of shortcomings. I could easily list a long list of flaws for myself! That moment in time when an employee encounters a customer is just a tiny snapshot in time.
Neither one knows the context often fueling the interaction.
One huge fallacy is that there is something mysterious about either partners or Starbucks customers. People are people.
People can be baffled, confused, misunderstood in any setting. It is how we deal with mistakes that matter. On the long list of human flaws is that many people are much too prideful. This also causes escalating tensions.
A brand is not just a logo. It is almost always the challenge of the employee to figure out how to deliver the high-road result.
The reason for that is that they are the ones who are expected to maintain the brand experience. Starbucks positions itself as a premium brand. It is true that when we pay a little more for something, we tend to expect a better experience.
And as I cycle back to talking about Starbucks, there are some ways that Starbucks is unique. Starbucks provides some great tools to help partners deliver a great experience. Few employers do such a great job of spelling what works in delivering a great experience.
For Starbucks, the magic in delivering great experiences boils down to two things. The first is good hiring decisions.
The second is providing the tools and skills to deliver upon the brand promise. Starbucks is good at finding great people, and finding ways to coach them in the right direction! Not everyone is a good fit. I think I heard somewhere that Starbucks now employees , people. I reiterate: a brand is not just a logo.
It is all that happens between customers and employees. There are a few strategies that Starbucks employs that really help to deliver great experiences consistently. Be Welcoming — Offer everyone a sense of belonging. I think being welcoming is an obvious good thing. Be Genuine — Connect.
Discover — Connect with the customer to figure out how to best deliver what he or she wants. Anticipate what he or she might want or like. Community is the centerpiece of your social media strategy, everything said and done by people inside your community will shape and define how your community evolves.
Yes, this does mean that you need to allocate resources mainly people to manage the social media engagement for you business. Automation will just create a flat community with no energy and even less business interest.
In Digital. By Mike Saunders. Be Welcoming: Offer everyone a sense of belonging. Be Genuine: Connect, discover, respond. Be Knowledgeable: Love what you do.